Printing
Printing in Nigeria: The Complete Guide to Modern Printing Services in Lagos & Nationwide
Why Printing Still Wins in a Digital-First World
Even in an age of hyper-targeted ads and short-form video, print stays undefeated at one thing digital can’t replicate: tangible brand presence. A flyer in hand at a market activation. A roll-up banner anchoring a product launch. A finely printed annual report that captures a board’s attention. For Nigerian organizations—banks, telecoms, FMCG brands, schools, ministries, NGOs, SMEs—printing remains a primary channel for awareness, credibility, and sales enablement.
This guide is your definitive resource on printing in Nigeria—with Lagos (especially Shomolu) at the epicenter. We’ll unpack technologies (from digital printing and offset printing to large format printing, UV printing, screen printing, sublimation printing, heat transfer printing, DTG (direct-to-garment) printing, and monogram printing), buyer checklists, file-prep standards, finishes, pricing logic, and the full spectrum of products—from Flyers & Handbills to Annual Reports & Financial Statements printing and Signboards, Directional Signs & Shopfront Signage.
As a Printing Company in Lagos, Rollupbanners.ng supports everyday business essentials and high-stakes brand moments at scale—fast turnarounds, color consistency, and nationwide delivery. Use this page as your north star; let your teams and vendors anchor to it for quality and consistency.
Chapter 1: Nigeria’s Print Landscape and Why Lagos Leads
Lagos is the country’s economic engine, and Shomolu is historically the print capital, where the traditional press meets modern production. Decades of institutional knowledge combine with current-gen equipment to support everything from company profile printing to election campaigns, from catalog printing to university convocation assets.
What “Printing Services” Looks Like Today
- Speed-first and short runs via digital printing.
- Cost-per-unit optimization for bulk via offset print—the engine behind Product Catalogues, Annual Reports & Financial Statements printing, and national campaigns.
- Impact at scale with large format printing—think Roll-Up Banners, Feather flag banner, Foldable popup backdrop, Gazebo canopy tent, and Promotional counter table printing for roadshows, exhibitions, and experiences.
- Brand-on-merch through screen printing, sublimation, heat transfer, DTG, and monogram—fueling Branded T-Shirts, Branded face cap.
- Premium & specialty via UV printing on acrylic, metal, wood, and glass for retail fixtures, plaques, awards, gift items. (Customized water bottle and Branded Mug Printing, and more)
Chapter 2: Core Printing Technologies—What to Use and When
Digital Printing
Best for: Short runs, fast turnarounds, visual, personalized content.
Use cases: Flyers & Handbills, Business Card, Letterheads & Envelopes, samples for pitch packs.
Why it wins: No plates, low setup cost, same-day potential.
Color: Excellent; accurate with good profiles.
Pro tip: For <1,000 copies, digital typically beats offset on total cost and speed.
Offset Printing
Best for: Bulk orders where unit cost matters most.
Use cases: Annual Reports & Financial Statements, Product Catalogues, Invoices, Receipts, Delivery Notes printing, election materials, large brochure runs.
Why it wins: Ultra-consistent color at scale; unbeatable cost per unit for volume.
Pro tip: Allocate time for plates and make-ready; schedule early for submission deadlines.
Large Format Printing
Best for: Visual dominance at events, retail, and outdoor.
Use cases: Roll-Up Banners, Billboard installation, Signboards, Directional Signs & Shopfront Signage, Feather flag banner, Gazebo canopy tent, Foldable popup backdrop, Promotional counter table. Customized Handfans
Pro tip: Supply high-resolution or vector art; confirm final sizes and viewing distance.
Screen Printing
Best for: Large runs of apparel or single-color brand assets.
Use cases: Branded T-Shirts, Face Cap, tote bags. Silicon Wristband
Why it wins: Durable inks; vivid spot colors (think Pantone-match logos).
Pro tip: Ideal for bold graphics; less ideal for photorealistic gradients.
Sublimation Printing
Best for: Gifts and white/light polyester fabrics, coated items.
Use cases: Branded Mug, Customized water bottle, mousepads, lanyards.
Why it wins: Permanent dye fusion; won’t crack/peel.
Pro tip: Works on polyester or polymer-coated substrates; not for dark cotton.
Heat Transfer Printing
Best for: Small batches with complex, full-color images on cotton blends.
Use cases: Personalized tees, name/number kits, quick turn promos.
Why it wins: Minimal setup; rich color on-demand.
Pro tip: Modern films feel soft; wash-care matters for longevity.
DTG (Direct-to-Garment) Printing
Best for: Photographic prints on cotton garments with low minimums.
Use cases: Fashion drops, customized branded face caps, corporate gifts.
Why it wins: Full-color on cotton with soft feel.
Pro tip: Pre-treat garments for rich colors—especially on dark tees.
Monogram Printing (Embroidery)
Best for: Premium finish on uniforms, Branded face cap, polos, jackets.
Why it wins: Elevated look, high durability, executive and hospitality wear.
UV Printing
Best for: Printing on rigid materials (acrylic, PVC, metal, wood).
Use cases: Premium signage, awards, branded pen, retail fixtures, custom tags. Custom keyholders
Why it wins: Instant curing, crisp detail, white ink options for dark/clear media.
Chapter 3: Products That Drive Results (And How to Specify Them)
1) Flyers & Handbills
Role: Mass reach at markets, campuses, churches, activations.
Specs that matter:
- Sizes: A6, A5, A4.
- Stocks: 130–170 gsm art paper for value; 200+ gsm for premium.
- Color: Full color (CMYK).
- Finish: Matte/gloss lamination optional. Flyers & Handbills.
2) Business Card
Role: First touch at meetings; personal brand.
Specs: 300–400 gsm, matte or soft-touch lamination, spot UV, foil, emboss/deboss.
Tip: Keep type ≥8pt for readability; align with brand guidelines. Business Card Printing Nigeria.
3) Roll-Up Banners
Role: Event presence; backdrops for media walls; reception branding.
Specs: 85×200cm or 120×200cm; print on 300–440 mic PET/Vinyl; high-quality base.
Tip: Vector logos; keep critical text above the bottom 30cm for visibility.
4) Posters
Role: Awareness in high-traffic zones.
Specs: A3–A0; 170–250 gsm; UV-safe inks for outdoor. Posters Printing Services.
5) Stickers
Role: Brand extensibility—packaging, laptops, cars, retail.
Specs: Paper vs vinyl; die-cut vs kiss-cut; permanent vs removable adhesive.
6) Customized Paper Bags
Role: Retail packaging; eco-friendly statement.
Specs: 170–250 gsm art card or kraft; rope/ribbon handles; lamination optional.
7) Tote Bag
Role: Reusable brand visibility; NGO and event favorite.
Specs: Cotton/canvas or non-woven; screen or transfer print.
8) Branded face cap
Role: Sun-smart, visible branding at activations and sports.
Specs: Embroidery (premium) or transfer; ensure cap panels suit the mark. Branded face cap.
9) Branded T-Shirts
Role: Team uniformity; promo giveaways.
Tech: Screen for bulk, DTG for detail/small runs, heat transfer for names/numbers.
10) Customized water bottle
Role: Desk presence; everyday brand touchpoint.
Tech: Sublimation for photo-quality; UV print for rigid premium items.
11) Product Catalogues / company profile printing
Role: Sales enablement, investor relations, onboarding.
Specs: 170–250 gsm inner; 250–350 gsm cover; perfect binding; spot UV; foil.
12) Corporate & Admin Essentials
- Letterheads & Envelopes
- Invoices, Receipts, Delivery Notes
- Customized Folders & Files
- Notepads and Diary
13) Events & Identity
- Tickets, Coupons & Vouchers printing (numbering, perforation, QR).
- Lanyards, ID Cards, and Badges (variable data, photo ID).
- Certificates printing (security paper, hologram, emboss).
14) Creative & Production Enablers
- Logo Design (professional marks; vector assets; brand kits).
- Specialty technologies: UV, Screen printing, Sublimation, Heat transfer, DTG (direct-to-garment), Monogram printing.
Chapter 4: File Preparation—How to Avoid Rejections and Reprints
1) Size, Bleed, Safe Zones
- Bleed: Add 3–5 mm bleed on all sides for trimmed products (flyers, cards, brochures).
- Safe area: Keep logos/text ≥5–7 mm away from trim edges.
- Roll-ups & backdrops: Leave hardware margins (bottom safe zone ≈ 100–150 mm).
2) Color Management
- Convert to CMYK (ISO Coated v2 or GRACoL/SWOP equivalents).
- Spot/Pantone: Indicate formula codes if brand-critical (screen/offset jobs).
- Large format: Supply RGB if the print house requests it for expanded gamut—ask your vendor.
3) Resolution & Formats
- Small format: 300 dpi at final size.
- Large format: 100–150 dpi at final size often suffices (viewed from distance).
- Preferred: PDF/X-1a, PDF/X-4, AI, EPS, TIFF, Hi-res PNG (for raster-only).
- Avoid low-quality screenshots or compressed JPEGs.
4) Typography & Assets
- Outline fonts or embed them; provide linked images.
- Supply vector logos (AI/EPS/SVG) to guarantee crisp edges at any scale.
5) Proofing
- Request soft proof (PDF) for layout/typos.
- For color-critical pieces (packaging, annual reports), ask about hard proof or press proof.
Chapter 5: Finishes, Stocks, and Details That Elevate Your Brand
Paper & Boards
- Matte art: Premium, low glare (corporate).
- Gloss art: Vivid color pop (retail/promo).
- Kraft: Eco and artisanal vibes (Customized Paper Bags Printing).
- Textured boards: Luxury business cards and certificates.
Laminations & Coatings
- Matte/Gloss/Silk lamination for protection and feel.
- Soft-touch for a velvety premium.
- Spot UV to highlight logos or patterns.
- Aqueous/UV coat for scuff resistance on catalog covers.
Special Effects
- Foil (gold/silver/rose) for headlines or seals.
- Emboss/Deboss for tactile depth.
- Die-cut for unique shapes (presentation folders, Customized Folders & Files).
- Holographic seals/numbering for Certificates and vouchers.
Chapter 6: Pricing Logic—How Printers Quote (So You Can Buy Smart)
- Setup & make-ready: Drives the difference between digital vs offset economics.
- Materials: Paper weight/finish and ink coverage matter.
- Finishing: Lamination, binding, die-cut add cost/time.
- Turnaround: Rush jobs may attract express fees.
- Quantity breaks: 1,000 vs 2,000 can shift unit price dramatically—ask for tiered quotes.
Tip: For catalog and Annual Reports & Financial Statements printing, request 3 volume scenarios (e.g., 500 / 1,000 / 2,500) and a production schedule with milestones (artwork freeze → proof sign-off → press → finishing → QA → dispatch).
Chapter 7: Procurement & Compliance for Enterprise/Government Buyers
- RFP clarity: Include sizes, pagination, stocks, finishes, color specs, security features (if any), delivery sites.
- Samples: Require physical samples of similar previous work.
- SLA: Define penalties for late delivery on time-critical items.
- Data & privacy: If variable data (IDs, vouchers), clarify encryption/handling.
- Sign-offs: Name the signatory for proofs to avoid disputes.
- Sustainability: Ask about recycled stocks, low-VOC inks, and waste disposal.
- Acceptance criteria: Color tolerance, trimming tolerance, packaging standards.
Chapter 8: Timelines & Logistics—Hitting Your Launch Dates
Typical guides:
- Flyers & Handbills (digital): 24–72 hours.
- Roll-Up Banners: 24–72 hours.
- Business Card: (premium): 3–7 working days.
- Product Catalogues: 7–14 working days.
- Annual Reports & Financial Statements printing: 10–21 working days.
- Signboards, Directional Signs & Shopfront Signage: 5–10 working days (production + installation).
- Branded T-Shirts: 3–10 working days (technique & quantity dependent).
- Certificates printing (with security features): 5–12 working days.
Nationwide delivery: Plan 1–4 days transit buffer depending on distance, road/air freight, and peak seasons.
Chapter 9: Quality Assurance—The 25-Point Pre-Dispatch Checklist
- File matches ordered size.
- Bleed added and safe zones respected.
- Correct color space and profiles.
- Logos supplied as vector.
- Images at required resolution.
- Pagination correct (for catalogs/booklets).
- Proof approved by authorized signatory.
- Stocks and finishes match PO.
- Color consistency checked sheet-to-sheet.
- Trim accuracy within tolerance.
- No scuffs; lamination intact.
- Spot UV/foil alignment accurate.
- Numbering/barcodes scan correctly.
- Variable data merges correctly (IDs, vouchers).
- Security features verified (certificates).
- Binding secure; no loose pages.
- Folds/cracks minimized on heavy stocks (score where needed).
- Hardware included for roll-ups/popups.
- Assembly tested (backdrops, counters).
- Signage fixings included and labeled.
- Packaging protects corners/edges.
- Cartons labeled with SKU/qty/site.
- Delivery notes match PO.
- Spare copies for QA retained.
- Photos taken for record before dispatch.
Chapter 10: Mistakes to Avoid (Save Budget, Time, and Stress)
- Supplying RGB low-res images for print items.
- Forgetting bleed—hello white slivers.
- Tiny type on busy backgrounds (especially on outdoor or distant-view items).
- Unclear approval authority—causes delays and disputes.
- Late artwork—compresses production into risky sprints.
- Not planning hardware (roll-up bases/outdoor flags) during peak demand—pre-book inventory.
- Ignoring weather for outdoor setups—spec wind-resistant hardware and waterproof inks.
Chapter 11: Who Uses What—Industry Playbooks
Corporate & Finance
- Annual Reports & Financial Statements and company profile, Letterheads & Envelopes Printing
- Roadshows: Roll-Up Banners, Feather flag banner, Promotional counter table.
FMCG & Retail
- Customized Paper Bags, shelf wobblers, Stickers Printing, Tote Bag, catalog printing for trade buyers.
Education & NGOs
- Certificates printing, Lanyards, ID Cards, and Badges, Notepads and Diary, Tickets, Coupons & Vouchers printing for events.
Chapter 12: Branding & Design—Get the Foundations Right
Logo Design
If your logo isn’t vectorized or built for reproduction at multiple sizes, every downstream print will suffer. Commission Logo Design Lagos with a full brand kit (primary/secondary color values in CMYK & Pantone, clearspace, minimum sizes, typography, and usage rules).
Art Direction for Impact
- Outdoor: Fewer words, large type, high contrast.
- Corporate: Clean grids, generous margins, consistent type hierarchy.
- Packaging & bags: Keep the mark dominant; use finishes (foil/spot UV) sparingly but effectively.
Design Software for Professional Printing in Nigeria
Great print starts with great design. No matter how advanced your printing press equipment is, if the artwork is poor, the output will fail to impress. At RollupBanners.ng, we use industry-standard graphic design software to prepare artwork that meets professional pre-press standards.
Adobe Photoshop
- Best for: Photo editing, color correction, poster layouts, and preparing images for Flyers & Handbills or Posters.
- Strengths: Handles raster (pixel-based) graphics perfectly. Excellent for retouching product photography before catalog printing.
- Pro Tip: Always design at 300 dpi in CMYK for small-format prints.
CorelDRAW
- Best for: Vector artwork, Business Card, Logo Design Lagos, Stickers, and Paper Bag, and more.
- Strengths: Widely used in Nigeria (especially Shomolu printing houses). Perfect for scalable vector graphics like logos and icons that need to remain sharp at any size.
- Pro Tip: Convert fonts to curves before submitting to the printer to avoid missing fonts.
Adobe Illustrator
- Best for: Professional branding, logo creation, and scalable illustrations.
- Strengths: Handles complex vector graphics with precision. Excellent for large-format printing and signage.
- Pro Tip: Save files as AI, EPS, or press-ready PDF with bleeds for easy prepress.
Adobe InDesign
- Best for: Multi-page layouts like Annual Reports & Financial Statements, Product Catalogues, and Company Profile.
- Strengths: Handles long documents, page numbering, and master page consistency.
- Pro Tip: Package files before sending to your vendor—this ensures fonts and linked images are included.
Canva (for SMEs and Quick Projects)
- Best for: Startups, SMEs, or NGOs that need fast designs.
- Strengths: Easy to use, cloud-based, with templates for flyers, posters, and social graphics.
- Limitations: Not as precise as CorelDRAW or Illustrator for print. Always download in PDF Print (CMYK, 300 dpi) for better results.
Why Software Choice Matters in Printing
- Vectors vs Pixels: Logos should be designed in vector software (CorelDRAW or Illustrator) for sharpness. Photos should be edited in Photoshop for clarity.
- File Compatibility: Nigerian print shops (especially Shomolu printing presses) commonly use CorelDRAW (CDR), so exporting compatible files can save time.
- Color Management: Adobe software allows precise CMYK and Pantone color control, ensuring brand consistency.
Chapter 13: FAQs—Fast Answers for Busy Teams
Q: Digital vs offset—when should we choose?
A: Digital for short-run/fast/personalized; offset for bulk and ultra-consistent long runs.
Q: Do you deliver nationwide?
A: Yes—Lagos hub with delivery to Abuja, Port Harcourt, Ibadan, Kano, Enugu, and more.
Q: Can you number tickets and add QR/Barcodes?
A: Yes—Tickets, Coupons & Vouchers printing supports variable data.
Q: Can we get embroidery on caps/uniforms?
A: Yes—Monogram printing (embroidery) for a premium, durable finish.
Q: Which print method for mugs and bottles?
A: Sublimation printing (coated items) and UV printing (rigids) depending on the product.
Q: Help with artwork?
A: Yes—Logo Design and full pre-press support to meet print specs.
Chapter 15: Why RollupBanners.ng—Your Printing Company in Lagos, Nigeria.
- Full-stack Printing Company in Lagos with capabilities.
- Expertise across digital printing, offset printing, large format printing, UV printing, screen printing, sublimation, heat transfer, DTG, and monogram printing.
- Corporate-grade QA, fast SLAs, and nationwide logistics.
- Deep catalog across:
- Flyers & Handbills
- Roll-Up Banners
- Business Card
- Branded T-Shirts
- Jotters Printing
- Posters Printing Services
- Stickers Printing
- Branded Mug
- Customized Paper Bags
- Face Cap and Tote Bag Printing
- Feather flag banner, Gazebo canopy tent, Foldable popup backdrop and Promotional counter table printing
- Branded Pen, Customized water bottle
- Product Catalogues printing and Custom company profile
- Annual Reports & Financial Statements printing
- Tickets, Coupons & Vouchers printing
- Beach Umbreller & Parasol
- Lanyards, ID Cards, and Badges printing
- Certificates printing
- Signboards, Directional Signs & Shopfront Signage printing
- Vehicles Car Bus Branding
- Invoices, Receipts, Delivery Notes printing
- Letterheads & Envelopes printing
- Customized Folders & Files printing
- Notepads and Diary printing
Chapter 16: How to Brief Your Printer (Template)
Use this mini-brief to eliminate back-and-forth:
- Project: e.g., A5 Flyer for promo
- Quantity: e.g., 2,000
- Size: A5 (148×210 mm)
- Stock: 150 gsm gloss art
- Color: Full color (CMYK) both sides
- Finishing: Trim to size; no lamination
- Deadline: Date + any phased deliveries
- Delivery: Addresses + contact persons
- Reference: Attach brand guidelines, previous samples
- Proof: Soft proof required; who signs off
- Special: QR code to scan, variable codes, numbering if needed
Conclusion: Own the Print Conversation in Nigeria
Printed media that’s carefully specified, beautifully designed, and flawlessly executed still outperforms for awareness, trust, and conversion—especially in Nigeria’s event-driven, retail-heavy, and relationship-first markets. Use this guide to align your teams, brief vendors clearly, and standardize quality. Then let RollupBanners.ng—your trusted printing Partner and full-stack Printing Agency in Lagos—turn tight timelines into standout brand moments, nationwide.